TagTender’
Immersive auction experience, 2024
#HumanLabelization #ImageProcessing

"TagTender’" is an unique auction experience that ironically highlights human labeling. This auction sells two artists, Samuel Adam Swope and Kachi Chan, inviting participants to judge and assign value based on their personalities and contributions. Each artist is given a monetary value based on their CV and experiences, such as the cost of an MFA or the number of works displayed in famous museums. Participants can bid on the artists according to their perceived value, with the highest bid winning.

Participants express their subjective values by bidding on their desired artworks during an auction held by Lavina.


As audiences rate the artists, they are also labeled into a set of identify numbers when receiving their auction paddles, reinforcing the notion that everyone is treated as a commodity. 
"TagTender’" fosters deeper discussions about how we label and value individuals in our daily lives.